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Data protection

1. Subject of this data protection policy

We, b.telligent Schweiz GmbH, Freigutstrasse 20, 8002 Zurich (hereinafter also referred to as "b.telligent" or "we"), are the operator of the website www.worldofdata.ch (hereinafter referred to as the "Website") and, unless otherwise stated, are responsible for the data processing specified in this data protection declaration. The protection of your personal data is important to us. We base our data protection on the legal requirements of Swiss data protection law, in particular the Federal Data Protection Act (DPA), as well as the European General Data Protection Regulation (GDPR), the provisions of which may be applicable in individual cases.

Below you will find information about what personal data is collected during your visit to our website and how it is processed by us in the following. In addition, we would like to inform you about the rights to which you are entitled and the technical and organizational protection measures we have taken with regard to the processing of your personal data. Please note that the following information will be reviewed and amended from time to time. We therefore recommend that you regularly review this privacy policy.

2. Contact for data protection

For questions or comments about this privacy statement or data protection in general, please contact:

b.telligent Schweiz GmbH
Freigutstrasse 20
8002 Zurich

or via e-mail to: datenschutz@btelligent.com

You can reach our EU data protection representative at:

b.telligent Group Holding GmbH
- c/o Data protection officer -
Walter-Gropius-Straße 17
DE 80807 Munich

or via e-mail to: datenschutz@btelligent.com

3. Collection and use of your data

The scope, type of collection and utilization of your data vary according to whether you visit our website only to fetch information, or whether you make use of our website's offers which require further data about you, e.g. when arranging an appointment or ordering a ticket for an event:

a. Use for information

During use of our website purely for informative purposes, you never need to specify any personal data.

In this case, we just collect and utilize those data of yours which are sent automatically to us by your Internet browser, such as:

  • Date and time of invoking our web pages
  • Browser type
  • Browser settings
  • Your operating system
  • The web page last visited by you
  • The transferred amount of data and access status (file transferred, file not found etc.)
  • Your IP address

During visits for informative purposes, these data are processed by us exclusively anonymously. This is done to ultimately allow the use of web pages requested by you, and to monitor whether our web pages are displayed to you optimally. Processing takes place on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR, and in our interest to display our website to you reliably and with a minimum of disruption.

We store the IP address as well as the remaining data accumulated during use for informative purposes for a period of 4 weeks; personal data are not evaluated, only website usage is analyzed statistically as described further below in this data privacy policy.

b. Newsletter

With your consent, you can subscribe to our newsletter which informs you about our current interesting offers. The advertised goods and services are mentioned in the declaration of consent, and usually encompass all the content related to b.telligent's performance and product portfolio, as well as updates from the BI world, such as customer relationship management, data warehouse, big data, data science, cloud technologies, etc.

We use a double opt-in procedure for subscriptions to our newsletter: After you register, we send you an e-mail to the specified address, asking you to confirm that you want to receive the newsletter. If you do not confirm your registration within 7 days, your information is automatically deleted. In addition, we store your assigned IP addresses, as well as the times of registration and confirmation. The purpose of this procedure is to be able to prove your registration and, if necessary, investigate potential misuse of your personal data.

Mandatory information for subscription to the newsletter includes your e-mail address, first name, last name, title and company. This information is used to personally address you. After your confirmation, we will store your information for the purpose of dispatching the newsletter. The legal basis for this is Article 6 Paragraph 1 Clause 1 a) GDPR.

You can revoke your consent to dispatch and unsubscribe from the newsletter at any time. You can declare revocation by clicking on the link provided in every e-mailed newsletter, or via e-mail to [marketing@btelligent.com], or through a message to the contact details provided in the legal notice.

Please note that we evaluate your user behaviour when sending the newsletter. For such evaluations, the sent e-mails contain tracking pixels representing single-pixel image files stored at our website. As part of evaluation, we associate the data mentioned in paragraph 3 and the tracking pixels with your e-mail address and an individual ID. With the data obtained in this manner, we create a user profile to tailor the newsletter to your individual interests. In this process, we register the time at which you read our newsletter, as well as the links which you click in it,  and use this to infer your personal interests. We associate these data with actions performed by you at our website.

At any time, you can prevent this tracking by disabling the display of images in your e-mail program by default. In this case, the newsletter is not fully displayed, and you might not be able to use all functions. If you manually choose to have the images displayed, the tracking mentioned above is enabled.

If you any concern about your personal data, please feel free to contact us via this form.

c. LinkedIn Insight Tag

Our website uses the LinkedIn Insight Tag conversion tool by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (hereinafter LinkedIn) in cooperation with the parent company LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, CA 94085, USA.

This tool creates a cookie in your web browser to allow collection of data such as the following:

  • URLs and viewed pages
  • Referrer URL
  • IP address
  • Device and browser properties (user agent)
  • Time stamp

These data are collected by LinkedIn, encrypted, anonymized or pseudonymized, and deleted after a short time. LinkedIn does not share any personal data with b.telligent here, but only offers anonymized reports on the website target group (demographic data) and ad performance. In addition, LinkedIn offers re-targeting for website visitors via the Insight tag.

We use these data to display targeted advertising, also outside our own website, without you being identified as a website visitor. This way, we are able to provide relevant content for our audiences. The legal basis for this is your consent to the use of cookies during collection of your data, Article 6, Paragraph 1, Clause 1 a) GDPR. Because anonymised reports and demographic data received by us have no impact on personal data, no justification based on data protection laws is required. If personal data do provide us with information about user behaviour at our own website, the legal basis for this is our legitimate interest within the meaning of Article 6, Paragraph 1, Clause 1 f) GDPR.

More information about the LinkedIn Insight tag can be found here. The data privacy policy of LinkedIn also provides more information about data collection and use, as well as options and rights to protect your privacy. If you are logged in at LinkedIn, you can deactivate data collection at any time. You will find instructions here.

If you want to remove the LinkedIn Insight tag at our website, deactivate the Marketing field in our cookie settings.

Your data are collected by LinkedIn, and processed and deleted in accordance with the information it has provided (refer to the link provided further above). Es gibt hierzu keinen Link oben More information on transfer of data outside the EU is provided here.

4. Use of cookies

a. Which cookies do we use?

Our website's technology includes a use of cookies. These are small text files sent from our web server to your browser during your visit to our website, and stored by the browser on your computer, tablet or smartphone for later retrieval.

Our website makes use of the following cookies

Cookie for Commanders Act

[TCID]: Visitor identifier used to calculate deduplicated statistics per user. TrustCommander uses this cookie to measure statistics for privacy banner performance after the visitor gives consent. Before the visitor gives his consent, TrustCommander uses the TCID cookie to measure anonymous statistics for privacy banners. The cookie is stored for 365 days.

[TCPID]: This cookie is used to identify visitors to whom the privacy banner is displayed. It is used to obtain statistics about the usage of the privacy banner until the visitors have given their consent for the TCID cookie. The cookie is stored for 365 days.

[TC_PRIVACY]: This cookie is used for storing the user status (opt-in or opt-out) and displaying the privacy banner. The cookie is stored for 396 days.

[TC_PRIVACY_CENTER]: This cookie is used to display the opt-in/opt-out categories in the Privacy Center when the user reopens it. The cookie is stored for 396 days.

Cookie usage for Google Analytics

[__ga]: This cookie is part of Google Analytics and serves for statistical analysis of user behaviour at our website. It contains individual Google Analytics ID numbers, and is stored for two years. This cookie is a first-party cookie controlled from our website.

[__gid]: This cookie is part of Google Analytics and serves for statistical analysis of user behaviour at our website. It contains individual Google Analytics ID numbers, and is stored for 24 hours. This cookie is a first-party cookie controlled from our website.

[_gat]: This cookie is part of Google Analytics and serves for statistical analysis of user behaviour at our website. The cookie serves to control the rate of requests sent by users to the website. It typically contains a number, and is stored for 1 minute. The cookie is a first-party cookie controlled from our website.

Cookie usage for HubSpot

[__hstc]: This cookie is part of the HubSpot service and serves as the main cookie for visitor registration. It indicates the domain, user token, first time stamp (of first visit), last time stamp (of last visit), current time stamp (of current visit) and session number (incremented on each subsequent session); it is stored for two years. The cookie is a first-party cookie controlled from our website.

[__hssrc]: This cookie is part of the HubSpot service. It is set every time HubSpot changes the session cookie. It contains a value of "1", and is used to determine whether the user has restarted their browser. If this cookie is absent at the time of cookie administration, HubSpot can assume that the session is a new one. The cookie is stored until the end of the session. The cookie is a first-party cookie controlled from our website.

[__hssc]: This cookie is part of the HubSpot service and is used to record sessions. The cookie makes it possible to determine whether the session number and time stamp in the [__hstc] cookie need to be increased. It indicates the domain, number of page views (the view count is incremented each time a page is viewed in a session) and the time stamp for session start. The cookie is saved for 30 minutes. It is a first-party cookie controlled from our website.

[hubspotutk]: This cookie stores the visitor's browser ID. It is passed to HubSpot during form submission, and used in the de-duplication of contacts. It contains an opaque GUID to represent the current visitor. The cookie expires after 13 months.

Cookie usage for LinkedIn

[UserMatchHistory]: This cookie is used to help LinkedIn Ads measure advertising performance. The storage period is 30 days.

[AnalyticsSyncHistory]: This cookie is used to store information about when a synchronisation has taken place with the lms_analytics cookie for users in the designated countries. The storage period is 30 days.

[li_gc]: This cookie is used to store visitors' consent to the use of cookies for non-essential purposes. The storage period is 2 years.

[lang]: This cookie is used by LinkedIn to set the default localization/language for a pop-up. This cookie is deleted after the session ends.

[lidc]:  This cookie is used by LinkedIn to optimize selection of data centres when the "Share" button is pressed. The cookie is stored for 24 hours.

[bcookie]: This cookie uniquely identifies devices (browsers) which access LinkedIn in order to detect misuse on the platform. The storage period is 2 years.

[li_mc]: Used as a temporary cache to avoid database queries for a member's consent to use non-essential cookies, as well as to keep the consent information on the client side. The storage period is 2 years.

[JESSIONID]: This cookie is used to protect against CSRF (Cross-Site-Request-Forgery) and to validate URL signatures. This cookie is deleted after the session ends.

[bscookie]: This cookie remembers the two-factor authentication status of a logged-in user. The storage period is 1 year.

[li_alerts]: This cookie is used to track impressions of LinkedIn messages, such as the cookie banner, and to set the time interval between messages. The storage period is 1 year.

[li_at]: This cookie is used to authenticate members and API clients. The storage period is 1 year.

[li_rm]: This cookie is used in the context of the LinkedIn function for saving login data. It is set when a user clicks on 'Save login' on their device. This makes it easier to log in on this device. The storage period is 1 year.

[In_or]: This cookie is used to determine whether Oribi analytics can be performed for a given domain. The storage period is 1 day.

Further information on LinkedIn's cookies can be found here.

b. Disabling cookies

By way of your browser settings, you can yourself decide whether cookies can be enabled and fetched. For example, you can completely disable storage of cookies by your browser, or limit storage to certain websites, or configure your browser so that it automatically notifies you and requests your confirmation when a cookie needs to be set. You can block or delete individual cookies. For technical reasons, however, this might impair the functionality of some of our website's features.

5. Use of Google Analytics

We consider it important to optimize our website and thereby make it more appealing for our visitors. For this, we need to know how our visitors like which parts of the website.

Our website uses Google Analytics, a web analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). Google Analytics also uses cookies, i.e. text files stored on your terminal device to enable analysis of website usage by you. Information generated by a cookie about your use of this website is usually transmitted to a Google server in the United States and stored there. IP anonymization is activated on our website, so that your IP address is truncated in advance by Google within member states of the European Union or in other states which are party to the agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. Google uses this information on our behalf to evaluate your use of the website, compile reports on website activity, and provide us as the website's operator with further services relating to website and Internet usage.

The IP address sent from your browser within the framework of Google Analytics is not merged with other data by Google.

You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.

In addition, you can prevent data generated by the cookie and relating to your use of the website (including your IP address) from being collected and processed by Google, by downloading and installing a browser plug-in from this link.

Google's data privacy policy can be found here.

To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our interest in evaluating how our website is used, and employing the results to adapt and optimize our website. You can revoke your consent or refuse processing at any time.

Your data accumulated in the context of Google Analytics are deleted after 14 months.

6. Use of DoubleClick by Google

Our website makes use of the DoubleClick marketing service by Google. DoubleClick by Google is a service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") allowing us to present you with relevant advertisements. DoubleClick by Google also uses cookies, i.e. text files stored on your terminal device and used to control the playout of relevant advertising for you. Cookies are used to assign your browser a unique identification number which serves to determine, for example, which ads were displayed in your browser, and which ads you decided to open. Use of DoubleClick cookies enables Google and partner websites in the advertising network to place ads based on your previous visits to our and other websites in the Internet. The information generated by the cookies is transferred by Google for the purpose of evaluation to a server in the United States, and stored there. The data mentioned in Item 3 a) of this statement are also communicated.

You can prevent storage of cookies by setting your browser software accordingly. In addition, you can prevent data generated by cookies and relating to your use of the website from being collected and processed by Google, by downloading and installing a browser plug-in for deactivating personalized ads from this link.

More information on the purpose and scope of data collection and processing by Google's DoubleClick is provided in Google's data privacy policy: Also provided here is further information about your related rights as well as your options for protecting your privacy.

To ensure adequate data protection during transfer of your data to a third country, we and Google have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above.

In addition, Google LLC continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as Google LLC maintains self-certification for this agreement.

Google's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in being able to display relevant ads to you within Google's advertising network. You can revoke your consent or refuse processing at any time.

7. Use of HubSpot marketing service

Our website makes use of the marketing service of HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA; "HubSpot").

We employ HubSpot to manage our business contacts, as well as optimize our services and offers for our customers and interested parties.

HubSpot also uses cookies, i.e. text files which are stored on your terminal device. The information generated by the cookies is transferred to a HubSpot server in the United States, and stored there. HubSpot uses this information on our behalf to evaluate your use of the website, as well as optimize our services and offers for you.

You can prevent storage of cookies by appropriately setting your browser software; in this case, however, please note that you might not be able to fully use all functions offered by this website.

The data privacy policy of HubSpot can be found here.

In order to ensure an adequate level of data protection when transferring your personal data to a third country, we have concluded standard contractual clauses with HubSpot from the EU Commission. We rely on these standard contractual clauses for data transfers. You can obtain a copy of this agreement from us upon request. Please contact us using the contact details above.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause 1 f) GDPR (balancing of interests) and in our joint interest in optimizing our services and offers for you. You can revoke your consent or refuse processing at any time.

8. Integration of YouTube videos

Our website uses videos and plug-ins from YouTube. YouTube is a service provided by YouTube LLC (901 Cherry Ave., San Bruno, CA 94066, USA; "YouTube"). YouTube LLC is a subsidiary of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

We use YouTube's advanced data privacy mode. This means that when our website is visited, only an image (thumbnail) of the embedded video is invoked from YouTube and Google, and only the data mentioned in Item 3 a) of this policy are communicated to YouTube and Google.

Only when you open the video by clicking on it are further data transmitted to YouTube and Google, and cookies are set by these third parties. If you have logged into a YouTube or Google account, additional data can be associated directly with your account via the video invocation, depending on your account settings. If you do not desire such assignments to your profile, you must remain logged out of your Google account.

To ensure adequate data protection during transfer of your data to a third country, we and Google LLC have agreed standard data protection clauses issued by the European Commission for this purpose. You can request and obtain a copy of this agreement from us. For this, please contact the address specified above. In addition, Google LLC continues to process personal data of European citizens in accordance with the privacy shield agreement, as long as Google LLC maintains self-certification for this agreement.

Google's current status of certification in accordance with the EU-U.S. privacy shield agreement can be viewed here:

More information about the purpose and scope of data collection and processing by Google is provided in Google's data privacy policy: Also provided here is further information about your related rights as well as your options for protecting your privacy.

Your data are processed on the legal basis of Article 6 Paragraph 1 Clause f) GDPR (balancing of interests) and in our interest in providing you with videos on our website while simultaneously relieving our servers.

9. Involvement of service providers and data transfer to third parties

For the purpose of making this website available and for the purposes mentioned previously, your data are relayed under certain circumstances to technical service providers who support us (e.g. website hosting and support, content delivery networks), and who, needless to say, we have carefully selected and appointed in writing. These service providers are bound by our instructions and regularly monitored by us.

Relay of your data to other third parties otherwise takes place only insofar as expressly noted in this data privacy policy, or insofar as we are required to do so by law.

10. Your rights

Provided that the legal requirements are met, you have the following rights as a person affected by data processing:

Right of access: You have the right to request access to your personal data stored by us at any time and free of charge if we are processing it. This gives you the opportunity to check what personal data we are processing about you and that we are using it in accordance with the applicable data protection regulations.

Right to rectification: You have the right to have inaccurate or incomplete personal data corrected and to be informed about the correction. In this case, we will inform the recipients of the data concerned of the adjustments made, unless this is impossible or involves disproportionate effort.

Right to deletion: You have the right to have your personal data deleted under certain circumstances. In individual cases, especially in the case of legal retention obligations, the right to deletion may be excluded. In this case, the deletion may be replaced by a blocking of the data if the conditions are met.

Right to restriction of processing: you have the right to request that the processing of your personal data be restricted.

Right to data transfer: You have the right to receive from us, free of charge, the personal data that you have provided to us in a readable format.

Right to object: You can object to data processing at any time, especially for data processing in connection with direct advertising (e.g. advertising e-mails).

Right of withdrawal: In principle, you have the right to withdraw your consent at any time. Processing activities based on your consent in the past will not be rendered unlawful by your revocation.

To exercise your rights, please contact us by e-mail at datenschutz@btelligent.com.

Right of appeal: You have the right to lodge an appeal with a competent supervisory authority, e.g. against the way in which your personal data is processed.

11. Data protection

We furthermore employ technical and organizational security measures to protect acquired or collected personal data, especially against accidental or intentional manipulation, loss, destruction or raids by unauthorized persons. Our security measures are improved continuously in accordance with technological developments.

During use of our website, your personal data are encrypted using SSL/TLS technology to prevent access by unauthorized third parties.

April 2023

b.telligent Schweiz GmbH